Senthil

Hello! I’m Senthil.

I help product teams build design systems, ship accessible interfaces, and close the gap between design and code - I build the design infrastructure that product teams rely on - the systems, standards, and patterns that make great user experiences repeatable at scale.

Over a 20+year career spanning fintech, insurance, healthcare, and enterprise SaaS, I have worked as Lead UX Architect at Citi Group, Design System Lead at Computershare, and Senior Consulting Manager at Virtusa — leading the UX function on some of the most complex digital products in regulated industries.

I enjoy exploring how AI can reduce friction in product delivery while still keeping human-centered thinking at the core of the experience.

I’m currently working on building my new portfolio website. Since I’m designing and coding it myself, the process is taking a bit more time to ensure everything is crafted thoughtfully and to a high standard.

In the meantime, I’ve prepared a Figma prototype presentation of my case studies for you to review. Please use the password provided to access the prototype, as the work includes content protected under NDA.

Thank you for your understanding and support.

New Portfolio Prototype

Copy this password to view the above URL - slam-yam-equity-press

Works.

Citi-dash

Citi Deal Express

Deal Express is a customer relationship management (CRM) application that assists users in converting a lead into a deal and completing it. Users will go through the various stages of the deal and enrich it before closing it.

Clients.

Citi
Boston
Franklin
PMA USA
Mac

Peers Corner

"It is very rare to find a person who has a great UX perspective and is able to visualize beautiful solutions and also being able to collaborate really well with all the stakeholders..."

By Arun Raghunath - Architect at iExceed

"He has a unique blend of artistic and technical skills that make him the "go to" person for anything UI or UX related. Senthil works well under pressure and always produces on time, often for multiple projects..."

By Samuel Shum - CRM Solution Architect at Citi